March 2010
2 posts
A word about the truth.
posted by Ronan Doyle, Creative Director
I lie for a living. I’m as trustworthy as a car salesman. I’m always trying to sell you something you don’t need. I’m slick, and I’ll say anything to get your money out of your wallet, and into mine.
I’m an ad man. And as such, I’ve been called a lot of things.
Advertising has consistently ranked among the least respected professions in America. In a...
Read the fine print. It just might change your...
by Ronan Doyle, Creative Director
As I roll into my 12th year in the advertising business I can’t help but look back at the very unlikely path that led me here, and what it was that first had me thinking that this is something I could do, and do well.
I didn’t set out to be a copywriter when I headed off to college. I was a business major briefly, believing I’d be happy as a bank manager. There...